Lead / Loan Level Marketing Analytics
Built For Lending
- Measure Marketing Effectiveness
LeadXL Performance Know Which Really Funds…
Do you fund every mortgage lead you should?
You’ve made a significant investment in customer acquisition. LeadXL Performance is loan / lead level marketing reporting to ensure that investment is being spent wisely.
Put simply, LeadXL Performance alerts lenders if a lead funds, and with whom…nationwide.
With that data Performance can examine every dollar of your marketing spend to measure actual funding potential and ROI, and much, much more.
Performance tells lenders exactly what happened with each and every dollar of their marketing spend.
Think about it. With Performance, your marketing spend no longer is a black hole of jumping from lead source to lead source. No more worry about bogus leads. No more wondering what your marketing / lead share looks like.
With LeadXL Performance, you’ll know exactly which sources are creating loans, (including for your competition) and which are not.
The LeadXL Performance platform represents the next generation of mortgage lead analytics for lenders. Questions?
Your True Sales / Funding Performance?
Step 1 – Leads from ANY source…
LeadXL Performance works with any existing lead source that you use. Whether your lead sources are online or off, call center, mail or Internet.
Whether you closed the loan or one of your competitors did, Performance gives you a true picture of market share and win vs. loss performance.
Performance will analyze and measure each of your marketing sources based on actual loan fundings.
Step 2 – Analyze what happened
Every lead that you have generated is verified, appended, analyzed, with up to date collateral and current lender information. Performance runs a complete collateral analysis on each and every lead from EVERY source. With up to date, world class banking level property, lien and valuation data, Performance can do more analysis than the best sales manager or smartest CMO..in seconds!
If a loan has recorded, you’ll know who got it, when it happened, and what type it was.
Step 3 – Track, Measure, Adjust...
For most lenders, the marketing spend is the crucial difference between stunning success and abject failure. Today, if you’re depending on data from your sales floor, or trying to measure based on soft metrics, you’re not getting the full picture. Add LeadXL Performance to your tool chest, and you will have the data that you need to make smarter, better-informed decisions today,
Loan production should never be guesswork.
Step 4 – Tune Your Spend...
Results! Performance is updated monthly with your, (and your competitors) actual fundings. By identifying ALL leads that have funded a loan (by your company, or your competitors) Performance gives you the intelligence to tune to your specific strengths and weaknesses. Buy more of one channel or lead provider. Change your media mix based on real conditions, down to the Loan Officer desktop level.
Competition is not a choice. Having the best intelligence is!
Fund 20+% of the Leads They See. Do You?
Part Of The LeadXL Lead Analytics Suite
Since 2003, we’ve attracted hundred of clients nationwide every week, by connecting them with serious prospects, and giving them the power of choice! Follow those up with millions of leads worth of experience, data and verification resources, and options that no one can match!
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